The menswear label gathers friends and fans for a series of 90 second films.

‘Words’, ‘Lines’ and ‘Sounds’, these are the names given to three Percival produced films, made to enhance the label’s Autumn Winter 13 offerings.  

Said collection incorporates classic Percival elements such as smart casual shirting, polite jackets, and trousers that won’t offend Nan, Grandad or your BFF. As the press release lets on, the pieces ‘balance striking textural and graphic elements’, hence the Houndstooth Sheepskin Western jacket and the Japanese striped college shirt.

The films feature the familiar faces of Rick Edwards and George Lamb, as well as some less familiar faces (see Senior Digital Creative, James Dow and James Jordan, a Custom Motorcycle Builder). Each of the gentlemen included plays a prominent role in their respective field, and does so with sartorial prowess.

The first film – below – sees a loose series of word games gather varying responses from the men, each sat alone in the studio, perched on a different chair; unsurprisingly the series is called ‘Men in Chairs’. The words spoken all stem from themes surrounding the collection, though personally we wouldn't put Percival and porn together...


‘Lines’ will be out later this month.


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