Meet That Gorilla Brand: The Ethical Streetwear Label Looking To Save Our Planet

Introducing the Gahinga collection for AW24.

Every once in a while we come across a streetwear brand that stands tall amongst its peers for outstanding design, ethics and conceptual ideals. Today our eyes are drawn to That Gorilla Brand, an Athens-based streetwear label rooted in elevated minimalism and an adventuring spirit that looks to conservationism around the globe.

Founded in 2018 by Leo and Casey Gripari, That Gorilla Brand continues to spotlight community-led charity The Gorilla Organisation, a cause near and dear to the team. For 2024 That Gorilla Brand presents a new collection titled Gahinga in collaboration with ex-Burberry and Evisu designer Johnny Diamandis. Gahinga celebrates style and functionality above all else, striving to integrate the brand’s core values into a curated range of basics including hooded sweatshirts, joggers and military-style jackets.

Each piece in the collection is rich in texture, with bold accents and specially designed gorilla sketches from New York-based illustrator and watercolour artist Chris Sharp etched onto hats, t-shirts and more. Set in an ethereal palette of earthy neutrals, the collection is evocative of the gentle landscapes of the Ugandan forests where these endangered gorillas reside. 

The practical design elements ensure comfort and accessibility across the range of wardrobe essentials, providing transitional pieces for every wearer and supporter of the cause. The premium conservationist brand utilises its minimalist streetwear as a vehicle for change as the team continues to explore and advance through purposeful design. Born of a deep love for animals and nature, That Gorilla Brand expands its offerings with a shared vision to actively improve our planet and explore the boundless limits of ethical design and consumption. 

The team behind That Gorilla Brand stresses the importance of collective action, donating a portion of the profits from each sale to The Gorilla Organisation, a community-led conservation project. Donations will be combined with funds raised through That Gorilla Brand’s own Bwindi Community Projects for maximum impact.

Visit thatgorillabrand.com

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