The designer taps The British Army Cadets for his new cast.

Comprised of four teens and Ellie, 20, Matthew Miller’s latest campaign – titled Age of Consent – sees the designer take streetcasting to a whole other place.

Featuring the bare minimum of SS15’s pinstripe heavy ‘Introversion’ collection (read: headshots), the new campaign finds Miller in contrast with himself; while the clothes themselves were designed with a post-conflict life in mind, the campaign instead draws from the first episode of a soldier’s career.

Here the designer reflects on the current political climate, with an exploration of what it means to be British and living in Britain in the 21st century.

“Youths from ethnical minorities are under attack, and are seen by some as an enemy of the state,” reckons Miller, whose campaign was cast from The British Army’s Cadets. “This series sets out to challenge the white washed notion of what it means to be Young and British,” he muses.

The striking results, above, are the work of the label’s close collaborators Jonathan Baron and Matthew Holroyd, while art director Theo Spencer was responsible for casting.


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