The designer reissues his AW13 tagline.

Matthew Miller is not a designer to shy away from all things political, using his position as a creator instead to mirror what he sees around him by way of statement cloth.

Whether working with heavyweights like Ben Sherman and calling the collection ‘Disaffected Generation’, dressing his G-Shock collab up in distorted fast food style packaging or casting British Army Cadets in his SS15 campaign, the designer's objective reaches far beyond selling a product.

Hence his latest release – a reimagining of his AW13 tagline ‘Born to Fail’ – is more than simply some rehashed garms.

“We’re coming up to the general election and these words of a generation have never been more relevant,” states the designer. “Over the next few weeks, a generation brought up to believe they are ‘born to fail’ have the opportunity to change the system, and therefore, their future.”

“People often ask me to write articles about politics,” he concludes, “but I’m not a writer, I’m a designer and visual communicator. So this is my article – Article 15 – Politics Now.”

Working with London sign writer and typographic artist R Ventura, the limited edition collection references protest style hand painting with tees, sweatshirts and leather jackets branded with white lettering.


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