Louis Vuitton has unveiled their latest ad campaign honouring the 'New Classics' line, as presented by three of their most fabulous and famous friends, Emma Stone, Alicia Vikander, and Léa Seydoux.
Shot by Craig McDean and styled by Marie-Amélie Sauvé, the campaign is both modern and somehow timeless. Each posing in front of a blank wall, the celebrity talent is each dressed to suit their bag of choise.
Emma holds the Capucines, a classic bag with simple lines, the streamlined shape and supple finish bridges classicism and lightness, modern and sophisticated. Alicia carries the Twist, a playful bag with a powerful and heavy LV logo clasp. Finally, Léa’s pairs her preppy look and leather skirt with the Dauphine, a modern take on the House’s 1976 Monogram classic, mixing the Monogram canvas with rich leather and a circular LV logo buckle.
An accompanying print campaign will appear in international May issues, alongside a series of lively digital films with the same cast and the addition of the City Steamer bag.
Visit lousvuitton.com
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