Louis Vuitton has appointed K-pop star BamBam as its newest brand ambassador. The Thai-born artist debuted on the South Korean music scene in 2014 alongside fellow Got7 bandmate and Louis Vuitton ambassador Jackson Wang.
BamBam, whose real name is Kunpimook Bhuwakul, embarked on a solo career in 2021 with the release of his album Ribbon, and a sell-out tour of Asia. BamBam is set to begin the Latin American and European legs of his world tour in February 2024.
Known for his daring clothing choices and keen sense of style, all eyes have been on BamBam since he attended the Louis Vuitton men’s autumn-winter 2024 show in Paris – the hashtag #BamBamXLVFW24 generated over 2.1 million posts on X, formerly known as Twitter.
BamBam joins Louis Vuitton at a pivotal moment for both his career and the brand, under the creative direction of Pharrell as the luxury French Maison continues its global outreach and artistic exploration.