Loro Piana unveils first ever collaboration with Hiroshi Fujiwara

Loro Piana unveils first ever collaboration with Hiroshi Fujiwara

Elevated streetwear...

Founded in Quarona, Italy in 1924, Loro Piana has become one of the finest suppliers of premium wool and cashmere textiles for its own maison and a growing luxury and couture industry.

This season, the luxury Italian house has launched its very first collaboration. A ten look, genderless capsule collection in collaboration with Japanese streetwear designer Hiroshi Fujiwara.

Built on clean lines and a minimalist aesthetic, this collaboration celebrates the timeless elegance and craftsmanship of Loro Piana in a challenging way by marrying the distinctive aesthetic of Fujiwara.

For the collection, Fujiwara was determined to maintain the high level of quality and sophistication of Loro Piana, keeping luxury at the forefront with cashmere pieces in a soft, neutral palette and creating a gender-fluid collection with bold designs and Japanese symbols. “Working with Loro Piana, which accepted the challenge, was really exciting, cool and fun”, says Hiroshi Fujiwara. Key pieces such as the reversible bomber, the overcoat and sweaters come in a Tsunaghi print, the Japanese symbol for happiness and interaction. A chain-link detail to symbolise a precious bond and a series of understated accessories in Fujiwara’s signature colour palette of navy, black, charcoal and white.

Visit loropiana.com


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