London Fashion Week – AW13 – Day One

In which we decided a full turquoise look was a winner.

Lots of people being worn by clothes; our initial reaction to the throbs of curious folk-a fair few more than seasons past-who turned out for the first morning of London Fashion Week. Not that amongst the snacks there wasn’t a feast, as if you searched they could definitely be found.

First up-and making her debut in the BFC Show Space-was Zoe Jordan with her fifth collection, ‘Foundations’. Kicking off with creams knits, monochrome textures and bold shades of orange and pink, the 30 looks climaxed with croc textured silk and an impressive glitter suit. Hair was kept simple with ponytails backcombed to appear worn, while feet were treated to slingback boots and MS MR made an appearance on the soundtrack.

Turkish designer Bora Aksu followed up next, with a 20’s inspired collection that played on a theme of pretty meets bossy. Beading and soft fabrics made up the pretty, the latter came in the form of semi-smart collar and ties. Pieces took the shape of body clenching corsets and loose girly frocks; beaded head-pieces represented Flapper girl bobs, as hair was plaited into tight buns at the back.

Upping their game for Autumn Winter ’13, Jena.Theo’s presentation was charged with hot pink, black and gold. Thrust into the mix was a series of digital floral prints, but it was the cocoon gold coat, techy fabrics and teenage like expression from the models that brought us joy in spades.

Previously profiled for his strong use of denim, Timur Kim’s AW sees just two bouts of the blues. Swapping the trusty fabric for a series of mosaic satin prints and matching brogues, dresses were highly prominent throughout. With Don McLean’s American Pie playing overhead and girls locks left loose, it made for a dreamy sequence upstairs at the Freemasons’ Hall.

Eudon Choi, our fave. Welcomed by a string quartet-who maintained the music throughout-Choi sent out sleek looks in leather, Russian folk outfits complete with flowers and headscarves, and knits in pink and turquoise, and it worked. Shoes were heeled with on-trend balls of fluff (at the front or back) and any hair that could be seen was gelled back so as to prevent attention. Bangin’.

Bringing in all the c-lebs, PPQ’s 5 o’clock show stunk of the 80’s, and what a dream it was. 50’s references were apparent in the black-bowed-beehives and the bright coloured coats that made up the first few looks, but after that it was all high glamour; marabou feathers, black velvet and bodycon.

Finishing our first day of the new season was Sass & Bide’s church staged show at St John’s. Mimi Xu was responsible for the music, while we’re still not sure if the trees lit up outside were intended to replicate the invite, or if that was just a happy accident. On the catwalk white, black, yellow and silver ruled supreme, with floor length knitted dresses (silver), PVC T-shirts (yellow) and striped trousers (white and black). There was beading, there was embroidery, and a knitted puffa jacket even walked before us.

That was Friday.

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