The Spanish house gets in early.

The pace of the fashion industry is a widely discussed topic: it’s too fast for designers, it’s too slow for Instagram, it’s too ridiculous for anyone with an ethical/moral/insert here conscience. Etc etc.

That it fell to Jonathan Anderson – a designer with little time on his hands on account of his heading two successful brands, each producing both men’s and womenswear – to further disrupt the calendar, comes perhaps as little surprise, but it’s exactly what Loewe has done.

With over a fortnight until the Madrid fashion house’s SS16 womenswear show at Paris Fashion Week, the third under Anderson’s creative direction, the label today previewed its SS16 campaign with a digital billboard in Shoreditch.

Set to be further displayed on kiosks across the French capital, the three images depict a still of a pink handbag, model Raquel Zimmermann shot by Steven Meisel and styled by Benjamin Bruno in a look from the yet to be fully unveiled collection, and a self portrait of Meisel.

The latter is the latest in the brand’s collaboration with the American photographer; debuted in June with a series of previously published (circa 1997) beach shots, the new aesthetic, supported by M/M (Paris), has already proven to be a significant element in the rebrand of the Spanish house.


Buy Clash Magazine


Follow Clash: