Four London designers tell Clash their songs to work to.
Nasir Mazhar AW13

Yesterday it was the turn of the organisers, today four designers give us their top track for putting a whole collection together. Where PRs will plan ‘til it’s dark, these are the guys who will work through until it’s light again.

As the stars of the show – and the whole friggin’ reason behind it – the environment in which these figures produce is not so much pressurised but whip-crackingly important. 

A song can shape the mood (or in cases past a collection), it can turn that frown upside down or put a pleat wherein should lie a gather.

Here are four top songs to work to.


> Ashish Gupta is the man with the sequins, indeed, even the Ashish website bears a display of the shiny stuff. Currently working to Madonna’s ‘Into The Groove’ – “it has all the magic of 80s pop” – he’s been showing at London Fashion Week since 2004 and provides a fresh approach to sequins each season. Christmas exclusives his stuff is not.


> Nasir Mazhar needs little introduction, being the milliner turned designer adored by a cult like crew for his sportswear-focused collections. Branding is key to the label, as is a technical aspect displayed most prominently by his box peak caps. He works to ‘666 Sauna’ by Darq E Freaker as “it gets me charged.”

> Fashion East protégée Ryan Lo is the pink obsessed, fraggle incorporating, sparkle smothering Hong Kong born designer, responsible for adding a fairytale charm to London Fashion Week for two seasons now.  His song of choice is the theme song from Japanese anime, ‘Magical Doremi’, which he says is a “fashion orgasm girlish teenage dream! You can dance and move your sexy hips.”


> Public Enemy’s ‘Harder Than You Think is Phoebe English’s late night motivational favourite. A former winner of Fashion Scout’s Merit Award, her designs are made for a close eye, such is the detail sunk into each cloth. A window design at Dover Street Market earlier this year, poured the same attention into a still life display.


Get the best of Clash on your iPhone - download the app here


Join us on VERO

Join the Clash mailing list for up to the minute music, fashion and film news.