The brand explores the history behind the iconic style.
Levi's: The 501 Documentary

If you can claim existence in the western world for longer than a decade, by now you’ll no doubt have a vague – if not precise – idea of the significance of the numbers 501 where denim is concerned.

But just in case you were unsure of the sartorial link, Levi’s has gone and poured its efforts into creating a new three-part documentary series, exploring the history of the iconic jeans model: part three, an insight into the style’s rebellious credentials, below.


Featuring an ‘all star’ cast (Henry Rollins and Erin Wasson amongst them), the shorts pay tribute and feature both those at the source producing the denims, and the musicians, actors and fashion industry players for whom they’ve become a staple; there’s even a cameo from the guys digging up the leftovers of 19th century coal miners.

Debuted last night in London at the iconic Regent Street Cinema, the films are narrated by folk musician Ramblin’ Jack Elliott, while Washed Out can be heard on the original score.

An interesting probe into the signifiers of contemporary culture, parts one and two – The 501 Goes to Work and Style, respectively – can be found here and here


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