Depending on your vintage, it’s hard to believe Lazy Oaf has been dishing out cult garms for 15 years now: but believe it, Gemma Shiel’s empire has just gone and hit that pretty special milestone.
Marking the occasion with a series of one-off collabs, parties and super special projects, this week Shiel and co follow the lead of Alexander Wang, dropping the ultimate #TBT line-up from the label’s archive.
Voted for by the devout Lazy Oaf crowd (Wang did likewise for his label’s decade anniversary in ‘15), ten classic pieces form the Lazy Oaf 15th Birthday Collection.
Among those selected were AW13’s ‘Bollocks’ tee – a Tumblr icon, essentially – and the Cloud Puffa Jacket, while three new limited edition pieces complete the crew: a unisex hoodie and oversized tee, produced both in white and pastel pink and flaunting the slogan ‘Lazy Oaf. est London 2001’ complete with pizza emblem, a recurring theme amongst the Oaf’s back catalogue.
Shot here by London duo Hill and Aubrey, the full collection drops in-store and online this Thursday, 23rd June.