Lanvin Lab Works Alongside Erwin Wurm To Explore Self-Expression Through Sculptural Art

The haute couture label unveils 'Desire', a large-scale sculpture that will travel from to city to city.

Lanvin Lab has teamed up with Austrian innovator Erwin Wurm to explore self-expression across the arts.

Materialising through a piece titled ‘Desire’, the sculpture will travel across a variety of locations, from Beijing to Shanghai, Nanjing, Chengdu, Shenzhen and Shenyang. A reference to key models within the evolution of Lanvin, the sculpture delves into the brand’s history and collaborative work. A personified fusion of the Cash Sneaker and Pencil Cat Bag, the former investigates tailoring via a partnership with rap icon Future, whilst the latter revisits the twentieth-century collaboration between founder Jeanne Lanvin and furniture designer Armand-Albert Rateau. Sharing a focus on layering and establishing identity, the sculpture splashes the city streets with the striking, signature blue Lanvin shade.

Coined as the oldest haute couturière, Lanvin was first conceived in 1989. Since then, the label has leant into its quirks with forward-thinking, playful designs that challenge conventions in style, silhouette and category. Last year’s side venture Lanvin Lab explores the cross-section between fashion, music and the arts, forming relationships with global figures and beyond.

The project now welcomes Ewin Wurm, a multi-media artist who works between Vienna and Limberg. Introducing abstract imagery, humour and experimentation to the mundane, the visionary addresses topics of contemporary society through his conceptual pieces.

‘Desire’ extends the sentiments behind Wurm’s work, something he expands on in conversation:  ‘Sculptures often consist only of a thin layer. It’s this layer that captivates me, often serving as the final touch that renders an object complete. This outer layer dictates the perception of both objects and ourselves as humans. We use clothing as a layer – be it garments, shoes, or accessories – to portray a specific image to the world around us. It’s a recurring subject in my work, and it’s a pleasure to be able to connect these ideas with contemporary clothing objects from Lanvin.’

Explore the legendary fashion label’s latest collection via www.lanvin.com

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