Daniel Lee is extending his vision for Burberry across the brand’s latest Spring 2024 campaign.
Since taking over as chief creative director at the end of last year, the Bradford native has upheld the luxury brand’s classic sheen whilst honouring British heritage in all its forms. Whether that’s done through a love letter to London’s greasy spoons via a collaboration with North London’s beloved cafe, Norman’s, or the continued embrace of trench coats and check prints – Lee is venturing down a more functional and familiar route.
In doing so, Burberry’s Spring 2024 campaign lends its focus to the global synergy between sports, music, fashion and art. Photographed by Tyrone Lebon, they took to the streets of London and captured the likes of Tems, King Krule, Iris Law, Neneh Cherry, Damon Albarn, Bukayo Saka, Slew and more.
In conversation, Clash cover star King Krule traces his steps through Rotherhithe, delving into the wharfs, warehouses and spices that identify the place as its own. Shot in an oversized, faux fur-trimmed hat, the artist represents South London’s sprawling music scene, with each album unveiling a new facet to his decade-spanning career. Elsewhere, one can find the emerging force of Slew, sporting a black puffer gilet layered over a tartan two-piece as he reminisces over his family’s stalls along Portobello Road. A slick rhymer ready to set the pace for the year ahead, CLASH welcomes Slew for an exclusive performance at our Next Wave event at Cafe Koko, taking place on November 30th.
Embellished with floral prints, drop-waist cuts and zip-detailed footwear, Daniel Lee’s latest campaign offers a refreshing take on Burberry’s legacy.
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