Kaia Gerber Finds Serenity With Twins In Seclusion For Loewe

Kaia Gerber Finds Serenity With Twins In Seclusion For Loewe

Kabuki With Noguchi...

Japanese photographer Fumiko Imano returns to the house of Loewe to shoot the Spanish brand’s summer campaign. In a state of meditative calm in the centre of Paris, Kaia Gerber and Imano stage a tribute to Kabuki theatre and Loewe’s spring-summer 2020 collection. A form of classical Japanese dance theatre proclaimed an intangible heritage by UNESCO in 2005, Kabuki is intended to escape the normalities of everyday life, and allows the collection to be showcased in surrealist seclusion.

Shot on the grounds of Japanese-American sculptor Isamu Nouchi’s Peace Garden at the UNESCO World Heritage Centre, Loewe’s summer collection is given new life among the distinguished ceremonial features. Completed in 1955, the site sets the scene for Gerber and Imano's Kabuki theatre with stone sculptures and bamboo; and plum and magnolia trees lining streams and lily ponds in zen-arrangements. The roles of aragoto villains are taken up by Imano and her cut-and-paste imaginery twin, opposite Kaia, the naïf.

Art directed and designed by M/M Paris and styled by Benjamin Bruno, Publication #30 takes the form of a clothbound volume issued in a limited edition run of 1,200 hand-numbered copies. A digital edition will be made available to download through iTunes.

Visit loewe.com


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