Jo Malone London Blossoms Collection

Jo Malone London Blossoms Collection

An immersive fragrance experience…

At a one of a kind floral-scent-experience last week at Victoria House in Bloomsbury, Jo Malone debuted two limited edition fragrance collections.

Frangipani Flower and Blossoms were brought to life during an immersive installation featuring the four new scents. 

Deep underground each of the colognes was given their very own dedicated space, an individual room to enshrine the scent, the flower it was named after and a colourful gateway-esque entrance.

From the four fragrances emerged a line of candles, diffusers, colognes and hair mists, each to be worn alone or layered as desired for an array of unique possibilities.

The clear showstopper was the Frangipani Flower Cologne, layering base notes of sandalwood and jasmine under lemon and ylang ylang, the fresh and sweet scent is evocative of summer warmth spent amongst the trees.

Other scents featured include Star Magnolia, Orange Blossom and Silk Blossom.

Available now at Jo Malone Boutiques nationwide, and


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