Hunza G Celebrates 40 Years Of The Crinkle Bikini With A Nostalgic Spring Campaign

Emphasising the timeless elegance and longevity of the heritage swimwear brand.

Hunza G marks 40 years of its celebrated crinkle bikini with a nostalgic campaign that harks back to the brand’s 1980s origins. Evoking long days on the Riviera, the sun-soaked images emphasise the timelessness of Hunza G with a new range of beach essentials. 

Captured by photographer Ina Lekiewicz, the retro campaign draws inspiration from beachy magazine editorials and the world of Wes Anderson, known for visually distinctive references to his 1980s childhood through an elaborate use of colour and symmetry. 

This spring 2024 collection features new hero silhouettes and reimagines Hunza’s beloved stripe design in a deeply soft palette of metallic coca, khaki and wine. 


Join the Clash mailing list for up to the minute music, fashion and film news.