New campaign gets the people interpreting.

Ain't nothing more classic then a pair of 501's. In the jeans world at least, Levi's old favourite has done the rounds-for 140 years now-and earned a heavyweight title. They’re the style you hear about before you see, the fit that changes with each individual. And for their latest campaign unique is what the denim mega is all about.

With a Tumblr echoing website to display their ‘findings’, Levi’s invite you to don their jeans in whichever way you choose, and get snap happy about it too. Interpretation is the word they’re dropping, and yours is what they’re after. Do you slouch ‘em right down, belt them right up or aim for something in-between? They wanna know about it.


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