And the brand celebrates a major milestone.

While it may be difficult to process, it’s nearly a decade since we first became besotted with a line of bright coloured T-shirts tagged with sartorially associated word play, or rather, since Henry Holland’s House of Holland label first showed up on the industry’s radar. Ten years!

Anyway, to celebrate this exciting milestone House of Holland Eyewear is launching a new capsule collection inspired by the classic Cagefighter frame, and they’ve tapped AlunaGeorge’s Aluna Francis to front the campaign.

“Reaching our tenth anniversary is something I never thought would happen in my wildest dreams!” notes the designer, who now deals in menswear alongside his women’s RTW collections and eyewear line.

“Being the anniversary, we wanted to celebrate were we came from and where we are now… This season we have designed for the luxurious lady compared with some of our previous collections that have been a little more youthful and playful. This girl is slightly elevated and grown up, but in a good way.”

With a nod to the label’s beginnings (read: them tees), the campaign, pictured above, elsewhere sees Francis model the three frames that form the new capsule: Cagefighters, Maverick and Browfighters.

Each boasting the lattice detail found in the initial model, the trio are available in black, gold, pink, silver or blue, tidied into a neat collection of nine and dropping on the 19th September.


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