French beauty brand Horace is fast becoming one of the most talked about names in men’s skin and hair care. Founded in 2016 by lifelong friends Marc Briant-Terlet and Kim Mazzili, Horace was created to fill the void in speciality men’s grooming products, and with a very community-orientated outlook, the brand continues to prioritise consumer feedback through innovation. Boasting compatibility for all skin, complexions and hair types, Horace prides itself on using all-natural ingredients and its wide accessibility for everyone from beginners to beauty aficionados.
“When we launched Horace, we wanted to create a brand that all of our friends and family could relate with. Whether they are beginners or long-time users, whatever their skin colour or body type, and whether they are bearded or bald. Everyone has the right to feel good about themselves – and you know more than anyone what is good for you.” – A statement from Marc and Kim reads on their website.
Horace launched its first hair care products in May 2018, and now over five years later, the French pharmaceutical brand has unveiled the range fully revamped. The concept began with a desire to upgrade the bottles, increasing the amount of recycled materials by 97%, and soon expanded into a huge overhaul to enhance formulas and sensory appeal across shampoos, conditioners, anti-hair-loss serums and other styling products. Staying true to the brand ethos, this endeavour was heavily centred on the wants and needs of the customers. “Our hair care products are important to our customers because their hair is important to them,” the founders said in a press statement. “It’s a reflection of their personality, their taste in music, art, sports, profession, age, where they live and so on… their hair plays a major role in their identity.”
To coincide with this new launch, Horace is launching a new hair diagnosis system that follows its face diagnostic tool, which has helped over 120,000 people find individually tailored skincare routines, beginning with a short quiz on their website.
The brand has also announced a partnership with Matt Mulhall, the renowned British hairstylist known for his work at Hermès and Paul Smith shows and now his role as beauty editor at Fantastic Man. Mulhall will be sharing tips and tricks across Horace’s social media pages to help men with hair health and styles.