Helmut Lang have partnered with Montreal-based lifestyle brand Saintwoods for a limited edition capsule collection dipped in escapism and cool kid travel fits.
Born of travel nostalgia during the early days of lockdown, the collection oozes laid back escapism with relaxed Helmut Lang silhouettes in hoodies, sweats and oversized tees.
Titled ‘See You Soon’, and set against a vintage travel agent backdrop, the campaign nods to Helmut Lang’s iconic taxi driver campaign of the late 1990s. Illustrated with graphics of planes, cabs and sailboats, the collection is a tongue in cheek celebration of youth culture and the culmination of Helmut Lang fits and Saintwoods nostalgic collegial streetwear. ‘See You Son’ is available now and throughout the holiday season at HelmutLang.com
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