Clash talks to Hannah Williams about her Graduate Fashion Week win and forthcoming Fashion Scout debut.

Back in June, Epsom graduate Hannah Williams wowed us with her six looks of moulded silicon; first in her university’s presentation, then again at the Graduate Fashion Week Best Of show a few days later.

Her pastel coloured pieces, wobbling separately from the models limbs showing off their freestanding capabilities, were both intriguing and aesthetically pleasing. It was a collection that was obviously a collection, yet it escaped the boring predictability of matchy matchy-ness with its high quality and overall presentation.

Others obviously thought the same, as she won both the womenswear and innovation awards at the event. “I still can't believe it!” she says of her double whammy. “It was such an amazing experience to even be apart of the gala show. But I mean, to win awards as well is really like a dream.”

The overall event she found overwhelming but “a great adrenaline rush and really exciting”, and the showcase will put her in good stead for her next public appointment: Fashion Scout’s Ones To Watch.

Studying textiles at A-level, Williams was a huge fan of experimentation. “I really loved experimenting with different techniques with fabric and combining it with fashion,” she says. “It was something that I was truly passionate about and I guess I just knew straight away that I wanted to further it into a career.”

Since her summertime win she’s been in deep preparation for this Friday’s London Fashion Week show, plus she’s secured time with one of the UK’s top ecommerce sites too. “I have had a few meetings with ASOS for an exciting collaboration opportunity,” she lets on.

Being selected for the biannual showcase was, she says “Incredible, it feels like I have been in a dream for about 3 months now! To be acknowledged as a "one to watch" is amazing.”

She’s most excited about the volume of industry professionals who will play witness to the show, some seeing her work for the very first time. In regards to other designers, she’s “excited for everyone to show” as it’s “like seeing their imagination just walking down the catwalk.”

The clothes themselves – so Williams tells Clash – are set to be made up of beautiful colour combinations, “soft and subtle, yet with hard industrial textured ‘fabric’” and her ideal customer would be Leigh Bowery, “I love him”.

With just a few days left ‘til the big reveal, Hannah’s stereo’s booming out George Michael’s ‘Faith’ and hair and make-up tests are in their final stages, (you can check out the prep work on her Facebook page). It’s safe to say she’s the one we’ll be watching.

Words: Zoe Whitfield


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