Hailey Bieber Leads Saint Laurent’s Star-Studded AW23 Campaign

Saint Laurent’s AW23 campaign showcases the brand’s extraordinary star power with a stacked celebrity lineup. Shot by renowned fashion photographer Gray Sorrenti, the campaign features YSL favourites including Hailey Bieber, Kate Moss, Rose, and Zoe Kravitz alongside Steve Lacy, Dominic Fike and Mica Argañara. Directed by Anthony Vaccarello himself, the campaign displays the house’s discerning elegance in black-and-white. 

Forgoing a traditional dose of extravagance for a softer touch, the campaign reflects Vaccarello’s refined approach to both of his AW23 collections. “Maybe elegance is something we have no sense of today” he told Vogue moments before his womenswear show, “but I really wanted to bring that idea of being dressed.” 

The cast models statement accessories from statement earrings and thick bracelets to blackout sunglasses and sparkling jewellery. Moss is statuesque in a one shouldered gown, Bieber and Kravitz pose on sofas in fitted black dresses, Rose opts for opera gloves and leather trousers, Fike stands side on in a halterneck shirt, Lacy wears a black suit jacket over a statement white shirt collar and Argañara is more casual in a brown leather jacket, white vest and brown belt over a black skirt. 

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