GUESS Originals Seeks Laid-Back California Evenings For AW23

Guess Originals presents a windswept campaign for its Autumn 2023 collection. Taking inspiration from vintage workwear, the Californian brand keeps denim at the core of the collection, delivering a range of simple, timeless pieces set in a soft colour palette of soft hues of pink, green, blue, and vintage washes. 

Designed to be layered as the seasons change, the collection consists of 100% cotton knits, tees and hoodies alongside lightweight flannel shirts and denim with raw hems that reinforce a worn-in feel and workwear aesthetic. Overdye canvas jackets carry the transitional collection alongside the brand’s iconic carpenter jeans, a denim carpenter full zip jacket and a statement denim two-piece in a novelty western print. 

The laid-back, breezy campaign was shot on Leo Carillo Beach, a popular surf and windsurfing spot that brings the brand back to its California roots. 

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