GUESS Originals Adventures to the Country for Summer 2024

The campaign features rising Atlanta rapper Camo in his home state of Georgia.

GUESS Originals has revealed its Summer 2024 campaign as a breezy seasonal adventure into the country, draped in soft camo and intricate denim.

Camo, a rising Atlanta rapper and member of Lil Yachty’s Concrete Boys, brings GUESS Originals to his home state of Georgia for the campaign. With fellow Atlanta native, photographer Neri, the group embarks on a gritty summer adventure from riding quad bikes to sailing fishing boats through lush greens on the Georgia lakes. Each image showcases key pieces from the summer collection before an earthy and vibrant natural landscape. 

Overflowing with pieces from the brand’s Realtree camo collaboration, this campaign unveils a further expansive collection in nylon and canvas with lightweight windbreakers, cargo shorts, utility vests, shirting and signature style Carpenter pants, all set in a warm, earth-toned colour palette punctuated by softly bright pink looks. Cargo denim paired with Timberlands calls back to iconic GUESS Originals pieces from the ‘90s and the brand’s Southern California workwear roots. 

Founded in the 1980s, Realtree has built a reputation as one of the most prolific brands in the hunting industry, primarily found in Bass Pro shops around the world the brand has seen a huge uptick in fashion spaces thanks to rising trends of camo and cargo. GUESS Originals is the latest and most prevalent luxury fashion brand to tap Realtree for a collaboration and signals a huge surge in popularity to come. 


The GUESS Originals Summer 2024 collection is available now at guessoriginals.com

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