Gucci has unveiled its latest eyewear campaign, led by Italian designer and creative director Sabato De Sarno.
Initially specialising in leather goods and travel wear, the Italian label traces its roots back to 1921. Opening its first store in Florence, Gucci has become one of the most globally recognised fashion houses to expand in new and exciting directions. In turn, Sarno’s Gucci leans into maximalism and contemporary fashion, identifying a new consumer along its evolutionary path.
The label’s latest work balances fresh designs and timelessness, celebrating a diverse approach to self-expression. Utilising a broad array of frames, the campaign welcomes a returning cast of Abbey Lee, George Barnett, Liya Kebede and He Cong. Aligned by the iconic, cutout interlocking G logo in gold-toned metal, the collection weaves between oversized square sunglasses to chic, cat-eye optical frames, swinging across vibrant pastel shades and warm, autumnal tones.
Shot by Mario Sorrenti, Gucci brings out a burst of personality with each piece of eyewear, elevating every look with a distinct energy.
Purchase the new collection via gucci.com
