In actual fact Lina Stores – the London deli described by Google as a ‘Family-run veteran deli piled high with homemade pasta, cheese, cured meats and groceries’ – has little to do with Gourmet’s SS15 collection; that is, the shoes themselves are not a product of the eatery.
But something (the brand name, trainer colourways, clever visual merchandising) means the partnership makes for a pretty perfect match. Accompanied by a clip shot in the store – notably voiced over by founder Greg Lucci – it’s enough to make you nostalgic for all those ‘supermarkets sell clothes too’ type features that made the cut in every glossy about a decade ago.
The collection itself actually references ‘one of the most heralded private car collections in the world’ (!). Newbies include the Netto (a functional low top runner and part of the GRMT DNA line), while the women’s collection too now boasts adaptions of the Quadici Lite and 35 Lite series.
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