The London shop examines the power of the graphic tee.

The London Design Festival turns 12 in 2015, an occasion marked – as per every other ‘anniversary’ – with over 400 events and exhibitions across the capital from the 19th September up until the 27th: a pretty big deal for the aesthetically turned on, you might say.

For its part, east London’s The Goodhood Store this year hosts ‘TSHIRTNOW/TSHIRTTHEN’, two exhibitions examining the graphic tee in all it’s casual-cum-provocative glory, its place as a powerful medium and the rest.

While the former exhibits work from 11 contemporary designers, labels and artists such as Gasius, Prmtvo and Fergus Purcell, the latter explores pre-internet subcultures of the 80’s and 90’s: “for the first time ever expect to find rare and influential UNDOCUMENTED pieces,” exclaims the accompanying press notes (!).

Held in-store for the full LDF run, the modern tees, pictured above, will be available to purchase while their vintage counterparts – LA streetwear label Fuct amongst them – open up a wider conversation about the role played by such an everyday identifier.


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