The London boutique drops a new womenswear look book.

Titled ‘The Beauty Process’ – a reference to the art of dressing, presumably – this week The Goodhood Store drops an AW15 look book comprised of the in-store and online autumnal best of’s.

Boasting a near to full line-up of the London store’s cloth derived favourites (in case you weren’t sure what we meant before), The Beauty Process, pictured above, features a diverse cast of brands from giants like Nike, DKNY and Comme des Garcons to Aries and Designers Remix.

Produced by Goodhood Creative, the digital showcase marries the shop’s subtle aesthetic with street heavy styling courtesy of XXL silhouettes, modern prints and exaggerated poses.


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