GANT Unveils Glamorous FW22 Campaign
New York nights...
American sportswear brand GANT reveals “A Love Letter to New York” for its FW22 campaign. Emerging as college campus staples in 1949, the new campaign pays homage to the brand’s roots.
From preppy beginnings in shirting and sportswear, GANT’s transformation balances the evolving nature of the modern American consumer. A new collection inspired by New York that celebrates high-octane glamour with nods to a Studio 54-indie sleaze nightlie.
The campaign features an eclectic mix of creatives from musician Jake Wesley Rogers to beauty icon Jazzelle and editor Ben Cobb.
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