Fred Perry, the British menswear label known for its sleek, sporty designs which have become part of a nonconformist uniform, synonymous with British subcultures, has partnered with American lifestyle brand Pleasures, known for its affinity with the LA punk and hardcore scenes for a collaboration rooted in freedom of expression.
The collection consists of three iterations of the iconic Fred Perry polo shirt, redesigned through Pleasures’ playful lens. The three black shirts feature graphic designs in red and white of a skull print, a star print, and a large-scale logo print.
“I think the idea of open-mindedness, freedom, individuality,” said Aled James, co-founder of Pleasures.” There’s many different subcultures that identify with these ethos. The hardcore music scene, punk rock scene is very much about community, openness, friendship, self-expression, freedom. Those are ideals of Pleasures and, in fact, Fred Perry as well. So I think they all tie into one another.”