After fifteen years of collaboration, the Fred Perry x Raf Simons chapter is coming to a close. First coming together in 2003, the partnership has enabled both brands to explore British youth culture through a unique lens, focused on fashion, music, and community.
With a particular focus on the iconic Fred Perry polo shirt, Raf Simons has played with evolving British subcultures through collaboration and reimagining staple Fred Perry pieces.
“A polo shirt is a polo shirt, but the Fred Perry polo shirt always brings a vibe of youth subculture,” said Raf Simons.
The final collaboration is inspired by late ‘80s and early ‘90s Britain, an era when life was tough but people and communities showed strength. With utilitarian elements, the collection consists of tees, vests, and utility shirts, with a range of knits with grunge influences including checkered cardigans and heavily textured sweaters. The collection also features a new iteration of the legendary Raf Simons fishtail parka, designed with an oversized fit with bespoke graphic prints and dual branding.
Ewen Spencer, renowned for documenting Britain’s lost clubbing generation and the hedonistic party scene of the new millennium, captured the collection in the basement of the 100 Club on Oxford Street. The campaign features a group of people who each represent the spirit of youth, including filmmaker Jim Longden, DJ Keyrah, musician Joni Sammuels, DJ Kojay and Oskar Gudinovic and Aaron Hurley of the Cardinals band.
Available online and in-store today. Visit fredperry.com/raf-simons