British designer Daniel W. Fletcher has been announced as the new menswear artistic director at Fiorucci.
Fletcher’s appointment sees the young, London based designer taking the helm at one of fashion’s most iconic labels. Founded in 1967 by Elio Fiorucci, the eponymous label gained instant cult status on the New York club scene of the 1970s and 80s. With their hedonistic pieces coveted by the likes of Grace Jones and Madonna, Fiorucci became synonymous with disco and art culture in the hey-day of Studio 54.
Fletcher is set to show his debut Fiorucci collection at London Fashion Week Men’s in January 2020. Inspired by the brand’s extensive archive, (and Rod Stewart), the new collection will celebrate the brand’s rich heritage and the CSM graduate’s distinctive take on tailoring and graphic designs.
“It’s a great honour to have been asked to lead the new agenda of menswear for the iconic Fiorucci brand” says Fletcher of his appointment. “I’m very much looking forward to bringing back the components of culture and design that put the brand on the map in the sixties. Fiorruci’s extensive archive is something I could only have dreamt of since I first discovered it in the library of Central Saint Martins. I thank Janie and Stephen, founders of Fiorucci for this opportunity and very much looking forward to working with them.”
“We are delighted to welcome Daniel to Fiorucci” says Simon Backhouse, the CEO of Fiorucci. “Our ability to attract an individual of Daniel’s calibre is a real testament to the strength of the brand and our ambitions for growth.”
Daniel W. Fletcher’s debut Fiorucci menswear collection will show during LFWM on Saturday 4th January 2020.
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