This week saw Hunter debut their first campaign under new Creative Director, Alasdhair Willis.
Titled ‘Another Wet Summer’, the SS14 advertising campaign was shot by Viviane Sassen in two different locations across Somerset and Gloucestershire.
The brand – who will show for the first time at London Fashion Week next month – also debut a new interpretation of the classic style Original Nightfall wellington, in the campaign.
On Tuesday Peter Pilotto became the 2014 winner of the BFC/Vogue Designer Fashion Fund; the label receives a prize of £200,000.
The 5th annual winner of the prize, designers Peter Pilotto and Christopher De Vos were awarded the honour ahead of other nominees Emilia Wickstead, House of Holland, Mary Katrantzou and Zoe Jordan.
And finally, Penhaligon’s has been named as the Official Scent of London Fashion Week, and not for the first time. The two worked together last September, with the perfumer scenting Somerset House while in January the air at The Hospital Club carried the label’s classic Blenheim Bouquet.
For AW14, Lily of the Valley will be scenting the LFW main space.
Penhaligon’s Head of Global Marketing, Matthew Huband said of the news, “As LFW goes from strength to strength and with so many new projects for Penhaligon’s this year, the partnership seems more relevant than ever.”