Founded just before the pandemic in 2019, Manors is a British lifestyle golf apparel brand on a mission. Built on a foundation of profound respect for the history and heritage of the game, Manors is dedicated to changing the perception of the game and its players. Disrupting the status quo in an effort to make golf and golf-wear accessible to all, Manors challenges the elitism often associated with the sport, priding itself instead of community and passion for the game.
Unveiling the third iteration of their Classic Collection for spring-summer 2021, shot by London based photographer Will Beach and styled by Clash's very own Harry Clements, Manors remains dedicated in their brand mission with a collection of 1950s Ivy League inspired unisex pieces drawn from a muted colour palette of navy, fawn and greys. Redefining the golfer silhouette of the past, the latest collection from Manors introduces fashion-forward takes on transitional staples such as Argyle cardigans strewn over shoulders, knitted polos and checkered wide-leg trousers.
"Inspired by golfing legends of the past, this collection provides key pieces that form an essential range for the new generation of style-conscious players," says Nick Watts, Manors Fashion Director. "The focus for our Classic Collection this season is to reintroduce hitherto forgotten details and fabrics that were once found on the fairway; celebrating traditional shapes and prints that are synonymous with the game of golf, but with a fresh approach."
The contemporary collection is built for a new generation of golfers, with tonal embroidery, ribbed pockets, turnover cuffs and honeycomb panels across mainline pieces. Manors celebrate traditional silhouettes and prints throughout the collection, delivering modern twists in exciting fabrics like heavy corduroy and lambswool cardigans to be easily inserted into an everyday wardrobe.
Check out exclusive BTS imagery from the campaign shoot, and the final product below.
Follow the brand and check out the pieces in real-time with the hashtag #WearYourManors and shop the collection at Manorsgolf.com
– – –
Join us on the ad-free creative social network Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots.
Get backstage sneak peeks, exclusive content and access to Clash Live events and a true view into our world as the fun and games unfold.