We may be in the middle of a scorching heatwave in the U.K., but Woolrich is already looking forward to cooler autumn days.
The 190-year-old Italian-owned, Pennsylvania-born fashion house has long made a name for itself as the go-to brand for sartorially minded explorers with a penchant for chic outerwear.
Rooted in nature and classic American culture, Woolrich has unveiled a campaign that spotlights the brand’s latest collection in the wilderness and landscapes that served as inspiration.
Titled ‘The Outsiders’, Woolrich FW22 has been manifested for a community that seeks to immerse itself in nature and embrace the great outdoors. Captured by photographer
Clara Balzary and cinematographer Robbie Corral, Woolrich travels throughout various locations across Wyoming, USA-Red Rock Ranch, Jackson Hole Mountain Resort, Colter Bay and Curtis Canyon, with each of the locations tied to one of the talents modelling the pieces.
The campaign features Dajana Radovanovic, a model, certified holistic health coach and founder of Dajana’s Health Club in Los Angeles; Alexina Graham, an English Model, mental health advocate and founder of XINA; Alex Ordonezis, a model, designer and co-founder of Los Angeles luxury brand Wish Me Luck and Nathaniel Atakora Martin, a Squamish based photographer with a focus on vast landscapes.