Escape Reality With A Futuristic Capsule From Fendi and Gentle Monster
Fendi has teamed up with Korean eyewear brand Gentle Monster to release a unisex sunglasses capsule that propels us into a surrealist utopian future.
The collection blends fine Italian craftsmanship with modern innovative design that the Seoul based eyewear brand is known for, giving us two unisex styles in a range of colourways. Gentle Fendi No. 1 is an ultra-slim Matrix design with slick dark frames and colourful logo strips. Gentle Fendi No. 2 is a more classic aviator with thin frames and a colourful acetate bridge.
Contemporary Russian artist collective AES+F transport us into a world of classical futurism with their accompanying image campaign and film. Lucid models hide behind Gentle Fendi frames while playing catch with floating alien creatures amid classical architecture and a minimal modernist sky.
If you’re lucky enough to be in Seoul during the launch, head over to the Gentle Fendi Caffé pop-up for custom drinks and desserts including a Steccolecco gelato bar A series of interactive installations titled ‘The Observer’ will also be taking centre stage at the Gentle Monster flagship in Beijing between 7th May and 1st June.
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