Italian sportswear giants Diadora have partnered for a third time with Newcastle based luxury retailer END. for a two piece collection inspired by Italian liquors. Consisting of two iterations of the Diadora V7000, the capsule marks the second time that END. has reinvented the sneaker.
Flexible and lightweight, the V7000 has been designed as a reactive running shoe, dominating the industry for the last 30 years. Inspired by “Grappa” and “Limoncello”, the two liquors originate from the same Italian region as Diadora.The “Grappa” shoe in a light green shade, pays homage to the grape that makes the liquor, while the “Limoncello” version plays with a lemon yellow hue.
Handcrafted in Italy, the updated V7000 consists of a buttery-smooth leather and velvety suede. Each shoe features a custom fruit pattern in each insole embroidery on the back. A fun, summer-y capsule that is presented in a bespoke shoe ox printed with fruit and co-branded shot glasses.
The END. x Diadora V7000 “Limoncello” & “Grappa” capsule is available from tomorrow at endclothing.com
