Converse has announced Spark Progress, a campaign based from London, and shining a light on struggling artists and creatives in the city. The program revolves around a community of young designers and artists in the British capital, giving them a platform through the global footwear brand.
An accompanying campaign film follows the five young women going through their daily processes in their respective creative fields. Fashion designers Feng Chan Wang and Paria Farzaneh are shown preparing for London Fashion Week Men’s, musician Lava La Rues skates across the screen while Ama Lou and Raye are captured in recording studios and before going on stage.
Each of the subjects was given a lot of control over their segment, hiring photographers and videographers personal to each of them.
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