Coca-Cola has collaborated with Disneyland Paris for an extremely limited-edition capsule collection marking the 30th anniversary of world famous French theme park.
First collaborating back in 1992 when Disneyland Paris first opened, the two legendary brands have come back together for a sartorial collaboration that celebrates the essence of ‘90s minimalism and Classic Parisian culture.
An eight piece collection that focuses on clean, moden silhouettes across baseball caps, crewnecks, straight-cut t-shirts and hoodies is set in a co-branded colour palette of washed red, grey and eggwhite. The collection also features a dual Coca-Cola and Disneyland Paris logo.
“We’re excited by the launch of the collection with Disneyland Paris as there is a striking simplicity in two brands” says Aylin Kosova Bilgin, Head of Coca-Cola TM, Europe. “The ‘Classic Paris’ collection is a fun step-change and reflective of our real magic proposition, whilst still remaining true to a culturally connected audience.”
The limited edition collection can be found at the Coca-Cola Concept store in London’s Covent Garden and online here.