Trust Claire Barrow to hide her work behind a veil of child like scribbles. The London based designer this week showcases her new look ecomm site, but access won’t be easy.
Named last month as a SS16 NEWGEN recipient (her fourth stint under the BFC x Topshop initiative), Barrow’s updated .com shop is part of a whole site makeover that highlights the young label’s growth.
With the accompanying imagery was shot by Barrow herself, the page maintains Claire’s long term DIY aesthetic, the nod to new sales proposing a mature business.
A simple sign up provides entry to the secret store, from which illustrated scarves and coats can be shopped alongside the AW15 Ditto Press printed ‘High Flyers’ zine and paint topped shell accessories.