Charley Jeffrey Loverboy Enters the Summer Season with a Celebratory Runway Collection

The Scottish designer returns to his headquarters with an elevated runway collection, featuring Tilda Swinton, Erin O'Connor, Beth Ditto, Katy England, Bobby Gillespie, Jodie Harsh and more.

Commemorating the brand’s ten year anniversary, Charles Jeffrey Loverboy weaves a playful, punkish spirit across his SS25 runway collection

Previewed in the neoclassical headquarters of Somerset House, Scottish designer Charles Jeffrey reflects on the intertwining concepts of time, culture and queerness. Transforming conventional nightwear into quirky works of art, the visionary incorporates pin-stripe patterns with draping silhouettes, stud detailing and elevated layering. At times, the looks capture rushed movement, experimenting with different tucks and cuts. Elsewhere, different pieces explore the components of ‘masculine’ fashion, offering a fresh perspective on military and gamekeeping uniforms. At its best, the collection balances between subversive designs and traditional styles and tones sourcing its inspirations from soft soldiers, Roman statues and other historical figures. 

Formed between the walls of Charles Jeffrey’s East London bedroom, the label continues to assert its identity through innovation, embellishing the runway with new takes on the defining ears beanie and banana motif. At its most whacky, the collection shares a structured, polka-dot gown that emerges with neon purple horns, or a sheer, somewhat casual wedding dress paired alongside faux-fur heels. Inviting a star-studded list of smooched models and guests, Charles Jeffrey Loverboy reaches the decade mark with Tilda Swinton, Erin O’Connor, Beth Ditto, Katy England, Bobby Gillespie, Wolf Gillespie, Lux Gillespie, Cora Corre, Tish Weinstock, Princess Julia, Miss Jason, Jodie Harsh, Jack Wolfe and M Huncho in attendance.

Ahead of launching his first exhibition titled ‘The Lore of LOVERBOY’, Director of Exhibitions at Somerset House Dr Cliff Lauson shares: “Charles Jeffrey was one of the first creatives to join Somerset House Studios when it was established in 2016, and so all these years later, it is an honour to present this body of work as the exhibition.”

“LOVERBOY has quickly become a brand celebrated for its rebellious energy and fierce originality”, Lauson continues. “Charles has exceptional talent as a designer, artist, and creative director, and visitors will soon become enamoured with his imaginative and playful style.”

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