The designer takes to Instagram to preview the full campaign line up.

In 1993 Marc Jacobs was dismissed from Perry Ellis on account of a now infamous grunge collection he’d presented for the label the previous fall. The show had been opened by supermodel Christy Turlington and played host to Sonic Youth’s ‘Sugar Kane’ video shoot.

Elsewhere that same year Pulp signed to Island Records, Red Hot Chili Peppers picked up their first Grammy award and Cher recorded a version of ‘I Got You Babe’ for The Beavis and Butt-head Experience.

Fast forward to 2015 and Christy (now Turlington Burns), Kim Gordon and daughter Coco, Steve Mackey and his son Marley, Anthony Kiedis and son Everly Bear, and Cher all feature in Jacobs’ epic AW15 campaign.

“I remember exactly how equally excited (and intimidated) I felt when I first met Kim in 1992,” noted Marc as he “leaked” (via his personal Instagram) the final campaign image at the weekend. “I was a huge fan, and she represented all that was intelligent, unconventionally creative and cool...awkward, powerful, the epitome of artistic credibility and a seductive intensity that I'd never known.”

Joined by Cher’s ‘Mermaids’ co-star Winona Ryder, Willow Smith, Danny Goffey’s daughter Betty Lowe, Sofia Coppola, model Jamie Bochert, artists Rachel Feinstein and John Currin, actress Debi Mazar, Emily Ratajkowski and several models of the moment including Molly Blair and Julia Nobis, the rest of the David Sims lensed campaign is a similarly personal project for the designer.

Mackey does the music for the Marc Jacobs’ catwalk shows – “No one does it better than Steve Mackey – He is a great musician and producer” – Mazar did the make-up at his first show, while Ryder and Feinstein have both featured in previous MJ campaigns; Coppola is his long time muse.

“I met Sofia Coppola just after I showed my now "credited" (by some!) GRUNGE collection for Perry Ellis in 1992,” he wrote on Instagram as he previewed the image.

“Sofia was one of the few who recognized something special and related to what I was doing at that time. She wanted to meet me, and when we did, it was love at first sight for me! Not only was I attracted to how she looked, her sense of style, I was drawn to her manner. Her behavior, her life, her ambitions and creativity... She represented everything I am drawn to…”

The designer, who told Suzy Menkes earlier this year, "I am so appalled by the whole social media thing”, signed off his social post with the somewhat gushy and gorgeously personal memo: “As I write this and look at all the portraits of David's beautiful campaign, it touches me so deeply to see the profound effect this cast has on my life and work.”

All images via Facebook.


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