BOSS has unveiled a global all-star cast led by David Beckham for its Fall/Winter 2024 campaign.
This campaign is Beckham’s first appearance in a BOSS campaign since May when his strategic partnership and multi-year collaboration that will see him create a Spring 2025 collection for BOSS was announced.
The British football legend stars alongside a host of new talent for BOSS including Nigerian singer-songwriter Burna Boy, South Korean actor Lee Jong-Suk, and Italian tennis player Matteo Berrettini who is also the brand ambassador for BOSS watches, jewellery and eyewear licences. Brazilian supermodel Gisele Bündchen returns as the face of BOSS womenswear alongside Naomi Campbell who is also the brand ambassador for BOSS watches, jewellery and eyewear.
This season sees a focus on the brand’s ‘Be Your Own Boss’ initiative, with a call for individuality through sophisticated and confident dressing, further illustrated through individual campaign videos for each star.
The campaign spotlights the Fall/Winter 2024 BOSS collection through a modern lens. Photographed by Mikael Jansson and set in a luxury office setting, the campaign explores the boundaries of ‘CorpCore’, a concept introduced by BOSS during their Fall/Winter 2023 show last September. Signature BOSS suiting is reimagined for 2024 with soft layering and powerful silhouettes with bold shoulders and leather coats.
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