Vicky Grout shoots new BGC.

So you’re on the top table at a number of names* with a new Billionaire Girls Club collection to pitch to a European, UK centric audience. In 2016 your list of apt new talent is perhaps longer than ever.

Inevitably London lady Vicky Grout comes out on top (this is her moment, as Martine might say).

Shot in and around the concrete jungle of east London, Pharrell’s new line-up is given a relaxed vibe and confident attitude; the key pieces that make up the SS16 collection – amongst them baby pink and blue tees and red and navy sweatshirts – channel an accessible aesthetic that marries cool with casual.

And best of all? It looks fun.

bbcicecream.eu

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