The brand taps Novelist for the celebrations.

Since landing at 36 Marshall Street 365 (plus) days ago, Billionaire Boys Club’s European flagship – based in London’s Soho – has played host to parties, events and multiple limited drops, not to mention entertained endless IRL browsing opps.

Now celebrating the landmark first anniversary (last Friday saw another party, natch), this week BBC releases an exclusive hoodie to mark the occasion.

Modelled above by Novelist – shot here in his native Brockley last week – the new sweat marries the brand’s iconic astronaut logo with the city’s abbreviated moniker. Tagged by its makers as ‘highly limited’, the small run boasts just white on black and black on grey options, but comes with ample grime credentials courtesy of that fella up top.


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