Pharrell's label goes back to school.

Billionaire Boys Club, British Broadcasting Corporation, Bombay Bicycle Club and now Books, Banks, College; never have the letters ‘BBC’ held such a variety of connotations.

The latter slogan takes pride of place across sweatshirts and rugby tops as part of Billionaire Boys Club’s college themed Holiday 14 offering; elsewhere the BBC mantra is embroidered onto sleeves, and pennant flags act as a motif.

If there was ever a nudge for would-be students, Pharrell’s go ahead surely claims one of the most sartorially appealing.

A colour palette of burgundy, grey, cream, black and yellow maintains the academic  vibe (think back to the blazer/tie/v-neck knit you adorned for five years, then imagine the same colours splashed across an all American college get-up and hey presto), while shapes range from the more casual sweats to semi-formal shirting.


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