Pharrell's label descends on Glasgow.

While the obvious buzz surrounding Glasgow currently stems from the Commonwealth Games – which started this week – elsewhere the introduction of Fashion Cultures (part of the Merchant City Festival) sees exhibitions, talks and events excite the city’s fashion crowd.

Standouts include the artist Scott King’s ‘How I’d Sink American Vogue’ exhibition and an ‘in conversation’ event with stylist Grace Woodward (‘Grace Woodward is Fashion Weak), but for fans of streetwear and the culture that surrounds it, Billionaire Boys Club has it catered.

From tomorrow until the festival’s end on 3rd August, Ingram Street store Cruise will host an exhibition from the brand titled ‘Billionaire Boys Club: A Printed History’. A first for Europe, Pharrell Williams’ label will here present a selection of their most prominent graphics, supported by the Glasgow School of Art.


Alongside a display of over a decade’s worth of imagery, a satellite store will launch (in-store) selling both limited edition and current season product; see the keyrings above for reference.

Somewhat incomplete without a nod to music, obvs, tomorrow’s launch will also have a mix of ‘All Neptunes’ produced tracks, played by Glaswegian DJ Martelo from 1pm.


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