Big Zuu Collaborates With END. and adidas Originals for New ‘Fly Fishing’ Collection

The collection is inspired by the UK's distinct wildlife.

END. has unveiled the latest chapter of its ongoing partnership with adidas Originals, delivering a full clothing and footwear capsule in collaboration with UK rapper and grime MC Big Zuu. Named after the rapper’s favourite pastime, the ‘Fly Fishing’ capsule is showcased in a joyful campaign that captures Big Zuu and friends connecting with nature and wading in the water. 

This collection highlights the utilitarian nature of fly-fishing attire with functional, careful clothing designed for every possibility. Multiple flap-sealed pockets and protective headpieces are set in deep green, burgundy, cream and washed black for a warm, earthy palette. 

As always with adidas Originals, the footwear is the key focal point, drawing on early ‘70s references with the original 3 stripe classic, the adidas Tobacco reimagined in a colour palette inspired by the UK’s native trout, available in Wild Pine and  Ecru Tint. The adidas Mocaturf ‘Fly Fishing’ features a moccasin-inspired upper, stitched with three striping mimicking fishing lures, and tongues detailed with the capsule’s bespoke graphic, available in Wild Tint and Sand. 

The END. x adidas Originals ‘Fly Fishing’ collection will be available from Friday 31st May.

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