Belvedere unveils a new bottle steeped in luxury and history with Belvedere 10. Debuting alongside a global campaign starring Future and Taika Waititi, Belvedere 10 is a testament to the legacy of Belvedere, rich in over 100 years of expertise, the beverage arrives in a celebratory luminous and avant-garde bottle.
Inspired by Belvedere’s original vodka-making process from 1910 when its distillery was first established, this recipe specifies “one rye, one farm, one field, one harvest.” Curated from this masterful and exceptionally rare formula, Belvedere 10 is crafted from a single harvest of the organic Diamond Rye, grown exclusively on one field on an estate in northeast Poland. The lucrative and elusive blend is crafted only once annually in small batches and then stored to rest until it is so velvety smooth that the brand insists you enjoy it neat.
“With Belvedere 10, taste, vision and mastery collide in one flawless performance’ comments Francois Xavier Desplancke, President and CEO of Belvedere Vodka. “Capturing the unedited, uncompromising mood of modern culture, Belvedere 10 and its stunning bottle are simplistic in its purity, yet architecturally magnificent. From field to bottle, the rare organic Diamond Rye shines through every single step behind the creation of this opulent liquid.”
The vodka is poured into a striking and sculptural bottle, an artful expression of brutalist design. Painted white and covered in a diamond pattern that references the aptly named strain of rye from within its walls, the bottle is also 10 stories high to mark the vodka’s meticulous 10-step creation process. As an added bonus, the bottle reveals a discreet gold ring at the neck engraved with ‘Belvedere’ once opened.
The triumphant image campaign debuts alongside a short film directed by Taika Waititi, starring both the New Zealand director and Future. The film opens with Future driving down a dusty road, on a quest to hunt down the elusive Belvedere 10 before meeting Taika Waititi in a dark bar. An atmospheric soundtrack composed by Grammy award-winning producer ATL Jacobs helps to set the scene, as does the wardrobe styled by Vogue Australia Editor-in-Chief Christine Centenera.
“I loved that there was a readiness to craft something unedited, genuine, and resolute. I appreciated the concept that you cannot feign it; you must genuinely embody it. This campaign delivers its message unapologetically. It balances simplicity with architectural extravagance, much like Belvedere 10,” said Future of the partnership and campaign.
“There is a fine line that allows humour and rebelliousness to exist within luxury. This campaign embodies a rare moment where this intersection meets. There is no doubt Belvedere is one of the coolest alcohol brands in the world.” comments Taika Waititi.
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